Ignacio Lopez's autobiography, Tu puedes - Memorias de un trabajador, You Can - Memories of a Worker, was published in Spain by LID Editorial Empresarial in Madrid.
The book is a mixture of Lopez's memories of infancy and youth, his philosophy of individual creativity, and his recent history as a dramatic, charismatic leader who saved billions of dollars for General Motors and Volkswagen.
Lopez presents his ideas for business organization, which has led to VW's super-lean truck plant at Resende, Brazil, and GM's Blue Macaw world car project under construction in Brazil.
The book is already in its second printing in Spain, with 25,000 copies printed. It ranked No. 5 last week on the Spanish bestseller list. The price is Pta2,400 ($17).
LID President Marcelino Elosua said negotiations are proceeding for an English language version of the book, which would be published in September. A hardcover, more academic version, will also be published. A version in Portuguese is likely, aimed at the Brazilian market. Lopez was president of Volkswagen do Brazil.
LID Editorial Empresarial, Sopelana 22, 28023 Madrid; Fax (34) 1 329 48 44