Ignacio Lopez was interviewed in Madrid by reporter Eduardo Azpilicueta.
What can the reader learn from this book?
This is not a philosophy volume, but a book on implementation. It illustrates concrete cases, not abstractions. These are cases of real improvements and gains, based on a new concept of the enterprise that we call the Paradigm. All of them show that you need a theoretical and philosophical base, but most of all you have to turn it into reality. It's in the implementation, not in the explanation, where the excellence of the system resides.
Please describe the goal and purpose of your new enterprise. Are you available for automotive firms?
'Lopez de Arriortua y Asociados, International Enterprise Organization' is, as its name indicates, an entity to help in organization. It is not a consulting firm, a term that I dislike. Our aim is creating prosperity for all. We cooperate with enterprises that have a similar philosophy to us in terms of creating value and empowering their workforce. We wouldn't cooperate, for instance, in rescuing an enterprise with tricks and shortcuts. And of course we are open for the automotive industry.