Everyone talks about the coming revolution in distribution. So far we've seen only the advance guard.
'No-haggle' pricing may be catching on in the US, but has far to go in Europe. Opel tried it in Ireland. All Opel dealers were to sell cars at the same low price, with no room for bargaining.
Opel says the Irish didn't want it, even if Fiat has been successful with 'no-haggle' pricing in Ireland.
Experimenting with new distribution methods is tough.
Micro Compact Car wants to make Smart car rental available at airports and railway stations. But the German taxi union hates the idea and is threatening to stop buying taxis made by Mercedes, joint owner of Micro Compact Car.
Still, carmakers must search for ways to better serve the customer. If one finds a better way, the others will quickly follow, but the first one will have an advantage>