What is the big challenge?
There is a sales and marketing job to do, and a positioning job, but Aston Martin is probably set for one of its best times ever. As far as we are concerned we have the most successful range of cars the company has ever had. Last year we sold a record 720 cars, and we expect a similar number this year. We make 100 percent to specific order. We have no stock.
One of our strengths is the ability to change part-way through build. We are encouraging our customers to come to the factory, to discuss the specification, to look at styling sketches, to ask for changes. This is the Saville Row end of the luxury car business. We welcome awkward customers. They help us develop our skills base.
How has the Jaguar XK8 affected DB7 sales?
I have played the retail year intake of DB7 against XK8 and there was not even a blip in the DB7 graph. We are in a different marketplace. The Jaguar is not our rival. Our rivals are other luxury products - the second home, the work of art, the boat.
Can Aston Martin survive the tougher emissions regulations of the millennium?
'We are still here, and we have to be here then. Euro 3 regulations will not knock out the V-8 engine. The greater difficulty will be displacement, not configuration, but we will still be satisfying our customers in terms of performance - however we do it.