FRANKFURT - Volkswagen will compensate German dealers who were forced to cancel Golf promotional events last month because they had no cars.
Dealer launch parties were planned across the country for Friday, 10 October. But Volkswagen had only 5,000 cars to share among about 3,000 dealers.
'We wanted and needed five or six show models and only received one,' said a VW dealer in Frankfurt. 'Our Golf Party didn't make much sense but we didn't cancel it. Our customers were unhappy and our employees had a hard time explaining why we could only show one model.'
Some small dealers received no Golfs at all.
About 1,000 dealers in Germany will receive compensation. Dealers have been asked to submit receipts for expenses connected with the events. The company did not disclose how much it expects to pay out.
'Disappointed dealers who had invested in these opening events and couldn't reach their goals will receive compensation for their expenses,' said VW spokesman Kurt Rippholz. 'We can settle the problem.'
Volkswagen is raising production of the new Golf more slowly than planned.
'Production will rise constantly,' said spokesman Fred Baerbock. 'But only in accordance with the desired quality.'