PARIS - PSA Chairman Jean-Martin Folz wants PSA to launch more new products and to bring them out faster. He has given more independence to the Peugeot and Citroen brands and he unified their manufacturing operations.
He also formed three new departments: Innovation and Quality; Platforms; and Engineering and Purchasing.
The new PSA organization was announced in late January by Folz, who became chairman in October.
Five of the six deputy general managers at Peugeot and Citroen were given new tasks.
Yves Barbe, head of Peugeot international operations, will leave the company, and international operations will become part of either the sales or manufacturing.
A 10-member executive committee includes Folz and his top operating executives.
They are Pierre Peugeot and Jean Blondeau, members of the management board; Frederic Saint-Geours and Claude Satinet, in charge of Peugeot and Citroen brands respectively; Yann Delabriere (chief financial officer), Robert Peugeot (innovation and quality), Jean-Louis Silvant (manufacturing and human resources), Roland Vardanega (platforms), Jean Wolff (engineering and purchasing).
Saint-Geours and Satinet will become Peugeot and Citroen brand directors.
They were previously deputy general managers in charge of sales at Peugeot and Citroen. The executives now have responsibility for sales, marketing, dealer networks, communication and sport.
Under the new scheme, the brand managers will have important influence over product planning.
Luc Epron, previously head of marketing and product development at Citroen, was named product planning manager for the PSA group. He is the only former deputy general manager left off the new executive committee.
The two brands will define and design their own model ranges together with the group product planning department. Each will have a styling team.
The change is a big one. Under former Chairman Jacques Calvet, product strategy was led mainly by the PSA car division. The now-defunct division was led by Folz before he became chairman.
A new department combines manufacturing and human resources. It will be headed by Jean-Louis Silvant, formerly in charge of Peugeot plants and personnel.
The six PSA plants making over 1,000 units per day will report directly to Silvant. They are Aulnay, Mulhouse, Poissy, Rennes, Sochaux in France; Vigo in Spain. No plans were announced for PSA's plants in Ryton, UK; Villaverde, Spain; and Mangualde, Portugal.
Peugeot and Citroen models have been built in separate plants, even when based on identical platforms. Now each plant will build a single platform that can include vehicles from each brand.
Silvant will negotiate the unification of various labor unions that now exist at Peugeot, Citroen and other subsidiaries.
'A common manufacturing organization is the right thing to do at PSA,' said Christophe Laborde, a consultant at DRI/McGraw-Hill in Paris. 'The problem is that recent Citroen vehicles have been cloned from Peugeots. Customers are now a little confused. A bigger differentiation will be necessary.'
Robert Peugeot, previously in charge of Citroen quality, will head the Innovation and Quality department, including r&d, information systems, and advanced vehicle studies.
Vardanega, the new head of platforms, was previously Peugeot's engineering manager. Platforms will oversee product development with group product planners and the two brand managers.
Jean Wolff will be one of the most powerful men inside PSA. He was had been in charge of the Sogedac purchasing subsidiary. He will now reign over engineering as well.