JAPANESE AND Korean auto companies should resist the urge to flood the European market with imports.
The temptation to sell overseas is strong. Following Asia's financial catastrophe, the yen and won have weakened and regional markets are shrinking.
Western Europe is a natural target for surplus cars. Central and eastern Europe are still developing and South America has its own problems. Asian exporters want to avoid political opposition in the USA.
Japanese exports to Europe are already climbing, up 33 percent last year. For the first time, Japanese makes filled their EU quota allotment. Korean imports are also rising.
The new competition is healthy. But why risk re-opening the debate about import quotas less than two years before they are scheduled to expire?
A little restraint now may pay off in the long run.