DETROIT - Chrysler Vice Chairman Robert Lutz says the new Volkswagen Beetle is both 'stimulating and disappointing.' It stimulates by bringing excitement to the marketplace, he said. It is disappointing because Volkswagen, rather than Chrysler, developed the certain hit.
'The new Beetle is a psychologically new way of putting people on four wheels,' Lutz said. 'Volkswagen will sell every one of them they can make. We've become prisoners of segments.'