Robert Peugeot, 47, is a new key man at PSA. Besides running the innovation and quality division, he will act as a supervisor of the reorganization.
He is an older brother of Christian Peugeot, who works in advertising. Robert is likely to succeed his cousin Pierre Peugeot as a member of PSA's management board next June. Folz is the only other member.
The Peugeot family controls 35 percent of the voting stock of PSA.