Learning from defeat
TENNIS STAR Boris Becker is known for his modesty and integrity. Mercedes-Benz is hoping that people will believe him when he says he has 'often learned more from my defeats than from my successes.' The three-time Wimbledon champion features in German newspapers ads to relaunch the A-class after its moose-test problems. Deliveries restarted last week. In another ad Becker says, 'To make no mistakes is strong. To learn from your mistakes is stronger.'
Reuters News Service
Rolls to announce
a car, not an owner
ROLLS-ROYCE will unveil its Silver Seraph at 1 p.m. Tuesday, 3 March, in Geneva at the auto show. The event was listed in press materials anonymously, raising the prospect of a bombshell announcement such as the sale of the company. 'No,' said spokeswoman Brig Daniels, 'no announcement will be made until the end of March or beginning of April.' According to hints and silences and other non-verbal communications by various insiders, the most likely finalists are BMW, Ford, Volkswagen and Toyota. The group of car owners that wants to buy Rolls 'entered the race rather late,' said Daniels. 'If they make a creditable bid soon, they may be in the frame, but other prospective purchasers are further down the line.'
EVER SINCE THE LAMBORGHINI family lost its stake in the famous sportscar maker 25 years ago, they have had the right to exploit their famous name to promote any product except cars. Tonino Lamborghini has tried to add glamour to wine, pasta and leather belts. Now, he may have taken macho fantasies too far. Tonino has launched a range of underwear called Fighting Bull.
Calvet blames PSA loss on 'wishes of my successor'
FORMER PSA CHAIRMAN Jacques Calvet claims the company's recently announced forecast of huge losses is not his fault. He was in charge for nine of the 12 months that showed a FF2.5 billion ($410 million) loss. Calvet told a newspaper that the 'wayward accounts' did not 'correspond to my period of management,' but to 'the wishes of my successor' Jean-Martin Folz. The projected loss includes exceptional charges totalling FF4.4 billion, covering such items as the pullout from India and restructuring.
Reuters News Service