THE AUTOMOBILE industry has transformed the last 100 years of the millennium. And the next millennium, which is already under way in automotive design studios, factories and dealerships, promises to astonish.
Automotive News Europe and Automotive News will produce three special issues exploring the industry's colorful past, triumphant present, and challenging future.
'The Millennium: Yesterday, Today and Tomorrow' will create a lasting record and raise provocative questions about the future of the world's auto industry.
'Only one generation in 1,000 years has the privilege of celebrating a millennium,' says Keith Crain, publisher and editorial director of Automotive News Europe and Automotive News.
'We're going to kick off the next 1,000 years with a big effort.'
The project comes in three parts:
l 'Yesterday.' (Autumn 1999.) This volume will consider more than a century of the automotive industry and its historical antecedents of the last 1,000 years. It looks at historically important dealers, suppliers, automakers and cars.
l 'Today.' (January 2000.) On one day, the 45 full-time editors and reporters of the Automotive News group will fan out over the globe with top photographers for a vivid snapshot of life in the factory, at corporate headquarters, at the dealership, at the racetrack.
l 'Tomorrow.' (Spring 2000.) This volume looks at the people who will shape the industry for the first half of the 21st century. It examines the empowerment of consumers, environmental concerns, technology and the astonishing growth of the developing world.