No airbag mistakes allowed this time
WASHINGTON, DC - 'We can't have a mistake on the next generation of airbags.' That is the warning from Mike Stanton, federal liaison director of the American Automobile Manufacturers Association. He says mid-1999 is too soon to set final rules on smart airbags, and he wants changes to legislation now in Congress.
Beetle ad begins
VOLKSWAGEN - One advertisement sums up VW's campaign for the new Beetle. It asks, 'Is it possible to go backward and forward at the same time?'
VW is attempting to increase Americans' attachment for the car while telling shoppers the new version has up-to-date hardware.
'We have been walking a very careful line,' said Liz Vanzura, marketing and advertising director at Volkswagen of America Inc.
JEEP-EAGLE - Joe Dawson, a dealer in Muncie, Ind., has launched a website to sell Jeeps and deliver them free within 300 miles. His approach angers other Jeep dealers, who fear he will encroach on their sales. The site is at www.jeepwarehouse.com.
KIA MOTORS - Greg Warner, 54, who directed Kia Motors' entry into the USA, died on 10 March. His career included stops at Ford, Toyota and Hyundai before becoming executive vice president and CEO of Kia Motors America in 1992. He turned Kia into a near nation-wide company with 350 dealers and 55,000 sales last year. When Kia's Korean factories faced quality problems, Warner temporarily halted the US launch rather than give dealers inferior products.
Warner is survived by a daughter, Jenny, and a son, Erik.