CRAWLEY, UK - Suzuki gathers market research in Europe from committees of national distributors that meet two or three times a year. They discuss product strategy and the colors, trim materials and specifications for Europe.
'We sit down with Suzuki engineers and designers and exchange national market research with particular emphasis on product strategy,' says Suzuki GB plc managing director John Norman. 'These discussions are very frank and very positive. They amount to a think-tank approach which we believe is unique.'