'The Astra will appeal to young and active buyers, to high achievers and to more traditional customers because of its design, its safety and its look of solidity on the road. The brand image is heavily influenced by the outward ap pearance of the car and the Astra has a very dynamic and masculine appearance. It's a very mean looking car. Too many of today's cars look defensive and it is difficult to distinguish one from the other. I don't think the masculine looks will put women off. They are attracted by the feeling of safety the Astra conveys.'