ADAM OPEL Chairman David Herman is a fierce competitor who finds himself in one of the toughest marketing battles of his life.
Herman has just launched General Motors' new Astra in Europe's largest segment. The Astra came out six months after the new Volkswagen Golf and six months before the Ford Focus.
Herman will speak at the Automotive News Europe Congress on 23 June in The Hague.
The 52-year-old Harvard Law School graduate has been chief executive since August 1992. Before joining Opel he ran Saab Automobile for two years. He moved to Saab shortly after GM acquired 50 percent control in 1989.
Herman, an American, has spent almost his entire GM career outside the USA. He has held the top jobs at General Motors operations in Belgium, Chile, and Colombia. During 1988-89 he was executive director, European parts and accessories for General Motors Europe. He joined GM in 1973.
The Automotive News Europe Congress will be held at the Netherlands Congress Centre in The Hague on 22-23 June.
Other congress speakers include:
Paolo Cantarella, managing director of Fiat SpA
Louis Schweitzer, president of Renault
Noel Goutard, chairman of Valeo
Dieter Zetsche, member of the Daimler-Benz management board.
Frederic Saint-Geours, managing director of Automobiles Peugeot
Charles Szuluk, president of Visteon.
AT Kearney is a partner in the event.