ANOTHER JAPANESE carmaker has discovered the wisdom of putting a European in charge of European operations. Mazda has named Norwegian-born Jan Brentebraten, a Ford marketing executive, to its top job in Europe.
Toyota last year hired Audi's top sales and marketing executive, Juan Jose Diaz Ruiz. Two years ago, Nissan moved Earl Hesterberg from its American subsidiary to head European sales.
Japanese companies will require a new level of marketing sophistication when import quotas end next year. They must build and improve distribution networks and work more closely with dealers. Locally trained executives are needed for that job.