To the Editor,
With reference to your 30 March article, 'Opel considers using new national logos outside Germany,' there must have been a major misunderstanding.
It would never have been my intention to imply, as stated in the article, that 'Opel marketing operations outside Germany may adopt new national logos to strengthen the appeal of the Opel marque within their own borders.'
Such is not the case.
I can assure you that there are no plans to nationalize brand symbols or logos and adopt new ones. Our entire organization is proud of the Opel 'Blitz' and we all want to continue to strengthen it - not only in Europe, but also in other parts of the world where Opel products are marketed. Individual national markets may adopt communication approaches with a national tone of voice, but the Opel 'Blitz' is sacred.
The way your magazine depicted the Opel 'Blitz' really hurt. We would appreciate it if you prominently showed your readers and many loyal Opel owners that the Opel 'Blitz' is indeed alive and well, by publishing an appropriate graphic.
Director, International Corporate
and Visual Brand Identity
International Motor Shows and Exhibitions,
General Motors Europe