Fabrizio Giugiaro, head of styling at Italdesign, was interviewed at the Turin auto show by Georg Auer.
Has the impact of Turin designers diminished?
It is important to create a car that satisfies the client. That is very important. We don't want to design a car, unless the company asks us to do something original that goes far beyond their own conception.
Companies use us to create a product, one that respects the companies' ideas and origins.
But have the Turin stylists outlived their usefulness? Now every carmaker is doing its own styling.
Our advantage is that we are free to work with everybody. We have a lot of experience, experience of the Asian mind, the European mind and the American mind.
Are these minds so far apart? Many successful cars are successful everywhere.
Some cars are more successful in a specific place, some are less successful. People have many tastes: some like the English style, some the Italian style - and people's tastes change. Now there really is a product for everyone, and so there are plenty of jobs for everybody.
Are you trying to make a world car that is liked everywhere?
No, we do that only when we think about the shape. At first, we work with the car company. We try to find a certain kind of product to satisfy them.