GOTHENBURG, Sweden - The VISE&VIBEX exposition moved to Sweden for its second attempt to become a European SAE Congress and Exposition.
The US-based SAE was among the sponsors for the supplier show, which attracted about 350 suppliers and 60 buyers.
VISE&VIBEX wants to be regarded as the European equivalent to the SAE Congress, says Project Manager Jeanne Soederberg.
'The first time it was held was two years ago in Turin,' she said, 'but exhibitors found that exhibition too much locally oriented.'
This time it got sponsorship from the European Union DG XXIII, which helped make it more international. The next one will return to Gothenburg, 11-14 April 2000.
Among the organizers are the Gothenburg Trade and Industry Development Agency, National Board for Industrial and Commercial Vehicles, Swedish Automotive Suppliers, Swedish Vehicular Engineering Association and SAE.
About 6,000 square meters of display space was rented at Skr1,000 ($131) per square meter, and 12,500 visitors attended.
In addition to the exhibition, VISE&VIBEX featured industry speakers like Bob Hendry, chief executive of Saab, and Leif Johansson, chief executive of the Volvo Group. Panels of industry executives discussed the truck industry, megasuppliers, safety systems, the environment and mobile information systems.
Klaus Bohler, managing director for Robert Bosch AB in Sweden, was among the spectators.
'I think it is a well organized show,' said Bohler. 'For my company it is very important to meet not only the big guys, but also get a chance to know smaller businesses. Who knows, they might turn out to be big suppliers in the future.'