Real People: Lowe Brindfors' ghostly advertisements for the Saab 9-5
feature real Saab employees. In 'Apple,' top right, Chief Designer Einar Hareide discusses his design philosophy. In 'Paper Plane,' below right, Technical Director Magnus Johnsson explains his ambition to control the forces of nature. Both ads end with: 'There should be no forces outside your control.' The ads run throughout Europe.
QUALITY PRODUCT: General Motors turned to London-based agency Rainey Kelly Campbell Roalfe for the launch of the new Opel/Vauxhall Astra. The ads run in 18 European countries excluding Germany. The slogan of the ads is: 'Quality is a right, not a privilege.'
FAMOUS FACES: The latest installment of the Renault Clio advertisements in the UK, above left, captured public interest. Fans urged Nicole to stay single. Nicole leaves comedian Vic Reeves at the altar and elopes with his co-star Bob Mortimer at the wheel. Various Ford Mondeo ads throughout Europe star David Duchovny, Agent Mulder in 'The X-Files,' above center. Model Claudia Schiffer appears for Citroen's Xsara in a pan-European campaign created by Euro-RSCG in Germany.