Dealers who sell Mazda cars in the UK are planning to run their businesses like one-stop convenience stores.
Services ranging from shoe repairs to the provision of home loans are being lined up as part of an ambitious plan to help the Japanese brand attract more customers.
Savings plans and insurance packages covering travel and property will be offered at the 150 outlets in the Mazda Cars UK franchise. Repairs to computers and office equipment will be arranged while customers' cars are being serviced.
'We will arrange for broken pens and watches to be fixed - and even take care of any dry cleaning,' said Marketing Director Chris Owens.
The one-stop shop concept will be launched at the end of the year and will be backed by Mazda's financial services division. Dealer computer databases will be linked with local businesses to provide other services.
'We may be a small company here,' said Owens, 'but we have big ideas for the future. We want to make sure our customers get the best deal going, and we'll guarantee that whatever they buy from us represents quality, value for money and peace of mind.'
Mazda sold 32,500 vehicles in the UK last year.