The organizers of the Turin auto show have moved the event from April to June for 2000. It was the right decision and should help the once great auto design forum approach the top auto show ranks again.
But there are other measures that can be taken.
One would be to transform the show into the single greatest one-time/one-place collection of concept cars in the auto industry - a sort of European equivalent of the concept-crazy Tokyo auto shows of 1989 and 1991.
Carmakers could be encouraged to show off a little more of what they are working on behind close doors.
Turin has a great history. It is still a car styling mecca, though some key chief designers failed to appear at the most recent Turin show.
Give them a reason to come back in 2000.