I AM WRITING about Keith Crain's 6 July column on Renault and Fiat. In 18 years of automotive consulting, I have worked with some firms that no longer participate in the US market. I agree whole-heartedly that we suffer a major loss when they depart.
I do not agree, however, that their absence from the USA is due to this being a 'truck market.'
It is important to note that Renault, Fiat, Peugeot and Alfa Romeo did not leave a US market that was heavily truck-oriented. They left a clearly 'automobile market,' and their departures had more to do with their inability to understand this market than with any structural problems.
I hope they will return. The issue is not the current state of the market, but what the market will be when gigantic trucks are not the rage. Those who have had a major impact on the market have been the leaders, not the followers.
Leonard I. Wanetik
535 Group, West Bloomfield,