THE ENVIRONMENT must not be forgotten when economic hurricanes start battering the industry.
Already there are signs of trouble. Economic benefits of recycling are starting to disappear. That's going to tempt someone to ask for new rules and easier regulation.
We must not succumb to the temptation.
History tells us that a bad economy won't last more than a few years. Our environment must last for ever.
Look at eastern Europe where, for decades, the environment was placed behind economic concerns. The people, the land and the long-term economic health suffered. They are still suffering.
Caring about the environment is caring about others. It takes leadership and a bit of moral backbone.
We are proud of Audi and Volkswagen racing to bring a three-liter car to market. We are proud of Ford, with an environmental missionary on staff, and William Ford's personal support.
We are proud of Daimler-Benz, which has been leading the world's research into zero-emission fuel cell power.
Economic storms will subside. The pride can remain.