Renault's independent Irish distributor is setting up a team of 'customer consultants' to make its sales force more customer friendly.
The consultants will be a new sort of salesman, with a different title, says the company. They will be specifically trained to be nice.
The 18 people being recruited for the first training course will be placed at some of Ireland's 39 Renault dealers.
Renault was inundated with applications after advertising for candidates who were 'young, energetic, enthusiastic, ethical, cheerful and helpful.'
Training will be provided by the Renault Training Institute, which was set up four years ago by the Irish distributor, Glencullen Motor Group. Renault is on a major sales offensive to get 10 percent of the Irish market by 2000.
Its current share is 6.6 percent.
'Their primary function is to help our customers make the right car buying decisions,' said spokesman Tony Sutton. 'The motor industry is often criticized for being too dealership-driven. The emphasis is on selling cars, not on the people who buy them. We want to change that.'
He said he expects the training of the new consultants to rub off on existing sales staff.