RENAULT WAS founded on 1 October, 1898, by Fernand and Marcel Renault for their brother Louis. But the celebration of Renault's centenary will be spread throughout the 100th year.
'We decided not to have a one-shot, big ceremony,' said Alain Dubois-Dumee, Renault's vice president in charge of communications. 'We prefer to fit the anniversary celebrations in with the various events of the corporation's life. Our goal is to make people think of Renault as a company that is changing, that is on the move.'
Dubois-Dumee said the automaker also has planned its events to encourage Renault's employees to participate. In planning its celebration, Renault is watching costs. The company said the total cost will not exceed FF14 million ($2.3 million).
On 18-21 September, the major plants, factory-owned dealerships and other facilities in France and Europe were open to employees' families and the public. Another large rendezvous will take place during the Paris auto show, which also is observing its 100th anniversary.
Perhaps the most poignant tribute will take place in December. A century ago, on Christma Eve, Louis Renault climbed the Montmartre hill in Paris with his Voiturette, the first Renault car. On 19 December, a replica of the Voiturette will again climb rue Lepic on Montmartre hill.