'If any supplier gains an advantage from the euro, he won't tell you what it is. That would be a dangerous thing for a supplier to do.
You had better not tell your customer that you have a 2 percent or 3 percent advantage.'
Ralf Bergner, CLEPA, the European suppliers association.
'The current way we do (retail) business is senseless. Customers often get better attention buying a hamburger than buying a $65,000 car.'
Juan Jose Diaz Ruiz, Toyota
'Why else would you buy a VW in the USA?'
Juergen Hubbert, DaimlerChrysler, on the marketing advantage German cars enjoy because they are engineered for autobahn speeds
'We set up Ford 2000 to see if the large regions, of which Europe is the biggest, could function smoothly, efficiently and take whatever regional actions are necessary, under a globalized management set-up.
It's a credit to the strength and philosophy of the new company that we said pretty quickly,
'Hey that's not working as smoothly as we hoped.' '
James Donaldson, Ford
'I am not a lame duck; I will have the same authority as Juergen Schrempp until the day I walk out of here.'
Robert Eaton, DaimlerChrysler
'If a supplier delivers large sub-assemblies you have lost control.'
Ian Gibson, Nissan
'If anything was distasteful it was the auction process by the previous owner. They sold the prestigious automobile brand like fake Persian carpets manufactured in India.'
Bernd Pischetsrieder of BMW, on Vickers' sale of Rolls-Royce
'Journalists who compare Smart with other cars might have noticed (the car's stiff suspension), but in city traffic it does not seem to be an issue for customers.'
Wolfgang Riecke, Micro Compact Car
'I think we will get to a point where even someone selling a million vehicles a year will be a niche player.'
Jacques Nasser, Ford
'Merging Renault and PSA would be a folie furieuse (crazy madness).'
Louis Schweitzer, Renault