NEW YORK - There will be no new Mercedes-Benz minivan.
DaimlerChrysler executives said here last week that the company has decided against building a traditional-styled minivan for the Mercedes brand.
'With the new company, we have fantastic products in this segment, so why have a me-too product?' said Jurgen Hubbert, D/C management board member responsible for Mercedes-Benz cars. But Hubbert said that the debate over whether to build one had not been wasted.
'We found some ideas with our engineers and with our design people that are even more exciting, and we decided to do something else,' Hubbert said. He would not offer any specifics.
Before the 17 November merger last year, Daimler-Benz was considering a minivan for the US market. But after its merger with Chrysler Corp., a D/C team evaluated both Mercedes-Benz and Chrysler minivan plans. The team 'ultimately came back and concluded they are too close to each other and we will spend the money elsewhere,' said James Holden, head of North American sales and marketing.