radford Wernle & Jim Henry LONDON - Ford Motor Co. continues to appoint outside executives to key marketing positions.
Ford of Europe has named Andrew Eggleston, 43, formerly an automotive consultant with AT Kearney, vice president of marketing, European sales and service. Eggleston will replace Jonathan Browning, who became managing director of Jaguar in June.
Meanwhile, Vic Doolan, 58, has resigned as president of BMW North America to become executive director of North American marketing and distribution for Premier Automotive Group, Ford's new luxury division.
Doolan, 58, is the second former BMW marketing executive hired by Premier Chairman Wolfgang Reitzle, who was formerly BMW's No. 2 executive.
Doolan, a 22-year BMW veteran, follows Dieter Laxy, former BMW chief executive in the UK, to Premier.
In June, Laxy was named senior vice president of global marketing for Volvo Car Corp.
At Ford of Europe, Eggleston will be responsible for marketing and advertising and will report to Earl Hesterberg, executive vice president of marketing for Ford of Europe.
At AT Kearney, where Eggleston was principal of the Global Automotive Practice with special responsibility for corporate and business unit strategy. Eggleston will be based in Warley, England.
Eggleston will be responsible for marketing and advertising, while Ingvar Sviggum will continue as vice president of Ford's European sales operations. He also will report to Hesterberg.
Doolan said his BMW years were 'great,' but that it was time to move on.
'In the automotive jungle, the large eat the small, and the fast eat the slow,' Doolan said in a telephone interview. 'I think the large and the fast will never go hungry. And Ford is dynamic, aggressive, large and fast.'