VW is top German auto advertiser
FRANKFURT - Volkswagen was the third-biggest advertiser in Germany in the first half of the year. VW spent DM196.4 million (euro 99.5 million), behind Deutsche Telekom (DM222.7 million) and Proctor & Gamble (DM296.8 million). VW invested DM38.1 million on the launch of the Bora alone. Other big automotive spenders in Germany included Opel (5th, DM175.3 million), Renault (7th, DM151.3 million), Ford (13th, DM127.3 million) and Daimler-Chrysler (15th, DM115.9 million).
Jackson takes over Ford account
LONDON - Ogilvy & Mather Europe has hired Paul Jackson to head its £100 million (euro 153.5 million) Ford of Europe business. Jackson takes on the title of executive management director, Ford of Europe. From 1985-1992, Jackson ran the Rover account as a board director at BSB Dorland. He later worked for KMM, SP Lintas and Dewe Rogerson. Jackson replaces Sean Neall, who is returning to work in the USA. Neall moved to the European post at the end of 1996 from J. Walter Thompson Detroit, where he was executive management director for Ford Domestic Operations.
New push for E-class in Europe
STUTTGART - The revamped Mercedes-Benz E-class is being launched in Europe with a pan-European campaign from Springer & Jacoby International, London. The campaign in Germany is being handled by Springer & Jacoby's Hamburg offices.
VW appoints MediaCom in China
BEIJING - Volkswagen here is moving its media buying account from Carat International to MediaCom. VW is expecting car sales to rise in China as the government deepens free market reforms and opens up consumer credit lines.
BMW launches Italian magazine
HAMBURG - BMW is adding to the number of international editions of its quarterly magazine with Edizione Italiana. The first 100-page Italian edition contains about 25 page advertisements by high-profile Italian marketers such as Alessi, Bioni, Rado and MDM Hublot. The magazine, which is sent free to BMW owners in 24 countries, is also available at international newsstands. It has a total circulation of 1.4 million.
Mitsubishi assigns UK car account
LONDON - Colt Car Co., importers of Mitsubishi vehicles to the UK, has assigned its $12.8 million UK advertising account to London-based Roose & Partners. The incumbent, RPM3, and two other agencies also pitched for the account. The new agency will take over the majority of the advertising budget for the launch of the new Carisma range, which breaks this month. RPM3 will help during the transition period.
Stories supplied by Advertising Age