Shark attack ad attacked by viewers
It's not just the Mini that has run into problems with its advertising (see story, right). Peugeot's ad for the 406 showing a young boy and girl apparently being attacked by a shark, drew 46 complaints from TV viewers, according to the latest Independent Television Commission TV Advertising Complaints Report.
The boy appears to shield the girl and, later in the commercial, a man gets out of a Peugeot 406 and walks towards a woman. He removes his shirt to reveal a large scar on his torso.
Most of the 46 complainants found the imagery of children under attack distasteful. However, the ITC said that the ad implied rather than showed the attack, and was unlikely to cause widespread offence.
Porsche wants to dispose of the UK Lamborghini importer which the German sportscar company owns. At the launch of the new Boxster S, Porsche boss Wendelin Wiedeking gave the impression that the price did not matter much, if the sale could be finalized quickly.
Porsche will soon start actively seeking a buyer for the UK Lamborghini importer by advertising the business, he said.
Eat chocolate, drive more carefully
There is a link between driving safely and eating Mars bars, according to research carried out at Bristol University, England. Psychology experts at the university researched the effects eating different snacks had on driving techniques. Volunteers were given either a Mars bar, cheese and biscuits, or nothing at all to eat. They then took part in a simulated driving test while the scientists monitored their responses.
The experts found drivers who had eaten energy-boosting Mars bars drove more carefully.
The research also showed that Mars munchers were 8.5 times less likely to crash than drivers who had eaten cheese and biscuits. No doubt they were too busy sweeping crumbs off their laps to concentrate on the road.
Italdesign takes on Pirelli - in calendar stakes
Italdesign will challenge Pirelli to become the most desired wall calendar for the year 2000. The Italian company will make its first calendar ever for the new millenium with pictures by Helmut Newton.
Mitsubishi Motors Corp., linked with varous alliances and partnerships, has raised its auto sales targets in Europe, betting on brisk demand for new models and the European market's growth potential.
The annual sales goal is now set at 345,000 units for 2000, up from the previous estimate of 330,000 units, with the figure expected to exceed 350,000 units in 2001.
Mitsubishi predicts its 1999 sales in Europe will surpass 300,000 units for the first time.