FRANKFURT - Among the four brands at Premier Automotive Group, Aston Martin has been the least talked about since the Ford Motor Co. luxury group was formed earlier this year. But that may be about to change.
At a volume of about 700 cars a year, Aston Martin is maybe a 'little too exclusive,' Premier chairman Wolfgang Reitzle said in a speech here.
Aston Martin makes two basic high-powered sports cars: the DB7 and V-8. Reitzle said Aston Martin will build a third model, though he did not give details. In the UK, Aston Martin prices range from £84,955 (euro 128,875) for the DB7 Coupe to £189,955 for the V-8 Vantage.
If Aston Martin is to expand, it will need more capacity at its English manufacturing facilities in Newport Pagnell and Bloxham, Reitzle said. And requesting capital from Ford to expand Aston Martin capacity is something the ambitious Premier chairman is prepared to do, he said in an interview here.
'When we make more cars, we have to have the facility to do that,' he said. 'It's pretty clear we have to do something for the infrastructure of Aston.'
Aston Martin recently added a euro 1.6 million paint shop, supplied by PPG, to the Bloxham plant.
In Premier's brand masterplan, Aston Martin is to serve as a laboratory for advanced technology. For example, the DB7 Vantage uses advanced composite body panels. The Premier Automotive Group also includes Jaguar, Lincoln and Volvo.