Ford unveiled further details of its plans for the environmentally-friendly Th!nk brand at Detroit.
It is developing the Th!nk 'environmental mobility brand' with two primary goals: to sell environmentally friendly vehicles, and to develop new technologies to power those vehicles.
Th!nk Group will consist of two organizations: Th!nk Mobility and Th!nk Technologies.
Th!nk Mobility will sell vehicles such as the Th!nk City, the Norwegian electric car that went into production at a factory in Aurskog, near Oslo, in November. Th!nk has an order bank of 200 units and its capacity at the factory is sold out through March, said Nick Palmer, Th!nk Group brand manager.
Th!nk Mobility introduced three other vehicles at the Detroit show, geared primarily for the North American market. The Th!nk neighbor is a low-speed vehicle resembling a golf cart designed for traveling around closed residential communities or industrial sites. The Th!nk bike fun and Th!nk bike traveler are electric bicycles.
Th!nk Technologies, meanwhile, will be responsible for developing and commercializing Ford's fuel-cell vehicles.
William Clay Ford Jr., Ford chairman, predicted fuel cells will 'finally end the 100-year reign of the internal combustion engine.'
Ford went on to say that 'to make an impact we have to sell millions of fuel cells.'
At the Detroit show, Ford introduced the Th!nk FC5, a fuel-cell vehicle based on a four-door Ford Focus. Ford officials said the new concept is significant because the fuel cell does not compromise interior space or trunk space in the vehicle.
If produced, the car will be branded Ford with a label that says: 'Powered by Th!nk.'
The Th!nk City is only being sold in Norway but will go on sale in Denmark this quarter, followed by Sweden.