Dorland wins Volvo business
COLOGNE - Volvo has awarded its euro 28 million advertising business in Germany, Switzerland and Austria to Grey-owned Dorland, Berlin.
The appointment followed the recent resignation of the account by FCB Wilkens, Hamburg, resulting from a conflict of interest prompted by the merger of FCB Worldwide and Bozell Worldwide's international networks.
Dorland won the business without a formal pitch although Volvo has been screening several agencies. The agency has been forced to resign a smaller piece of Honda business in Germany.
Dorland has recently established a Vienna office which analysts say boosted the chances for the agency, with considerable auto advertising experience, to clinch the business.
Although Dorland first opened a Vienna office in 1996 to coordinate its east European business, it had no clients until Grey recently decided to move its Austrian clients into the Dorland office. Clients include Fisherman's Friend and Chiquita.
Dorland is not involved in media buying. MindShare Frankfurt handles all of Volvo owner Ford's media.
The new Volvo campaign by Dorland starts early this year.
Daewoo picks Publicis in Spain
MADRID - Publicis Casadevall Pedreno & PRG Madrid has picked up Daewoo's advertising business in Spain, effective January 1. The agency began to work on a project basis with the Korean automaker in July 1999 with the launch of its Nubira model. The incumbent was independent agency Equipo Tres. No advertising budget was disclosed.
Renault pushes Clio in Brazil
SAO PAULO - Renault is launching the Clio in Brazil. The 1.0- and 1.6-liter versions are produced by the French automaker's plant in Sao Jose dos Pinhais in the southern state of Parana.
A $5 million launch campaign is being handled by Ammirati Puris Lintas, Sao Paulo. The endline is: 'Clio. The great small Brazilian car has arrived.'
'The campaign associates the compact size of the automobile to the big things it accomplishes and offers,' said APL Creative Vice President Atila Francutti.
Budget launches New Year programs
LONDON - Euro RSCG Wnek Gosper here has won Budget Rent a Car's pan-European business. The contract, which also involves media outfit Mediapolis and sales promotion company Euro RSCG KLP, is for 12 months.
The brief is to handle new marketing programs due to launch this year. No advertising figures were disclosed.
Brett Gosper, the agency's chief executive, said: 'The travel market is going through a lot of changes and it's great to partner a forward thinking company like Budget in the early stages of planning a whole new marketing approach.'
Budget Rent a Car is a wholly owned subsidiary of Budget Group Inc. with more than 2,900 corporate and licensee-operated locations in more than 120 countries.
All stories courtesy of Advertising Age