Opel wants new direct marketer
RUSSELSHEIM, Germany - Adam Opel AG here is seeking a new agency for its direct marketing, previously handled by McCann-Erickson Worldwide subsidiary Scherer Team, Munich.
Interpublic Group of Cos. acquired the agency in 1997 on the basis of its Opel business but the relationship between Scherer Team, Opel and McCann-Erickson has not progressed as expected.
Scherer Team's founder Monika Scherer now plans to buy back her shares from IPG and disengage the agency from the group.
It's not yet known which agencies will pitch for Opel's big direct marketing budget, but Lowe Lintas & Partners, Frankfurt - incumbent on Opel's sales promotion business - and McCann-Erickson are likely candidates. Hamburg-based Lowe Hoffmann Schnakenberg handles Opel's above-the-line advertising account in Germany.
BMW asked to drop microwave slur
MADRID - Spain's self-regulatory advertising body (AAP) has asked BMW to make changes to its latest advertising campaign. It follows complaints of unfair comparative claims by a leading manufacturer of microwave ovens, Moulinex Espana.
The BMW spot compares a series of 'positive' and 'less positive' situations under the endline: 'It's not the same thing.'
The list includes walking on the beach with shoes or barefoot; watching a soccer game on television or in a stadium; enjoying a traditionally cooked homemade meal or heating up food in the microwave; and driving a BMW or an 1/8ordinary' car.
BMW has been asked to alter the reference to microwave cooking.
Audis wrecked in New Zealand
WELLINGTON, New Zealand -Four silver Audi A6s were ruined in surf on a New Zealand beach during the filming of a new television advertisement.
A crew of 70 people filmed the cars driving into the waves at Bethell's Beach, West Auckland. Audi New Zealand assistant brand manager Simon Kenny said New Zealand was chosen for the advertisement because of its scenery and good weather.
New Zealanders will not see the advertisement because it features left-hand-drive cars, Kenny said. After the cars had been 'drowned' in the surf they were shipped back to Europe where they will be crushed and probably sold as scrap.
VW takes new approach in UK
LONDON - Volkswagen has scrapped its 'surprisingly ordinary prices' campaign in the UK in favor of a new strategy promising customers more value for money.
Created by BMP DDB, the new campaign aims to inform consumers that VW is making several specification improvements to its cars such as air conditioning and extra airbags, but not increasing its prices.
Reuters News Service