Ford's product life-cycle times in Europe have been longer than its rivals, according to the London office of Standard & Poor's DRI, a market research firm. The chart shows cycle times of Ford, VW and GM products currently on the market in months for the supermini, lower-medium and upper-medium segments along with an average for all the entrants in a segment. For example, the Ford numbers for 1995 would represent an average of the number of months the Fiesta, Escort and Mondeo models then being produced were scheduled to be in production. The introduction of Focus in 1998 would have cut the Ford average. Standard & Poor's DRI assumed the 1995 makeover of Fiesta was an all-new car. If that car had been counted as a facelift, Ford's cycle times would have been even longer.