STUTTGART - A television commercial advertising the new four-wheel-drive Mercedes-Benz E-class has been taken off air in Germany following complaints by some Mercedes consumers, who found it too sexy.
The spot, created by Springer & Jacoby, Hamburg, shows a dark-haired woman talking to a man, who asks: 'Isn't your husband coming home soon?' She replies: 'Not in this weather.'
The scene cuts to a man driving along icy roads through a snowstorm. He stops in front of a house and is greeted by a blonde woman who, on seeing him, asks: 'Doesn't your wife expect you home?' He replies: 'Not in this kind of weather.' Then the Mercedes emblem appears on screen.
The agency was hoping the spot would run longer in Germany before rolling out across other European markets. But an agency spokesman said: 'Several clients of Mercedes complained about the sexy commercial and we had to take it off air.'