Ferrari launched the 360 Spider at Geneva - its 20th convertible model but the first to offer a fully electric roof mechanism.
Ferrari plans to build 350-450 units this year. Full production of 750 units is planned in 2001.
Sales begin in Europe this summer and in the USA in January 2001. The price was not announced, but Ferrari said it would be about 10 percent more than the 360 Modena.
The 360 Spider's canvas top opens or closes in 28 seconds. It is offered in four different colors.
In addition to the 360 Spider, Ferrari announced new services for its owners and enthusiasts. There are more than 40,000 Ferrari owners worldwide.
For the owners, Ferrari is experimenting in Italy and Germany with a full range of customer services, including finance, insurance, extended warranty and maintenance packages. The range of services will eventually be offered around the world.
For the supporters, called tifosi in Italy, Ferrari has launched a new area on its www.ferrari.it Internet site, called World Club. For about $100 a year, a supporter can have access to the World Club area.
World Club features detailed Formula One race previews and reports, and chat lines with drivers and engineers. Supporters also have the opportunity to purchase special Ferrari merchandise.
The annual fee includes a hat, T-shirt and a scale model Ferrari.
World Club became operative yesterday (March 12) to coincide with the Australian Grand Prix.
Meanwhile, Ferrari reported that sales rose 4 percent in 1999 to 3,775 units. Ferrari plans the same volume this year.