Porsche is studying what its product strategy should be after launching a sport-utility in 2001.
Study teams from departments throughout the company are developing ideas for the future.
'We need to decide what to do after taking Porsche production to levels which were unthinkable a few years ago,' said chairman Wendelin Wiedeking.
Porsche will have three model lines when the new SUV is launched.
'Obviously, we have more variants on the Boxster and 911 platform in the pipeline,' Wiedeking said. 'But our creative teams are thinking further ahead and making plans for beyond 2003.
'We do not want to rule out anything. But whatever we do, we will protect the core brand values of Porsche.'
Wiedeking would not say how many people are involved in the creative teams, but he said they come from all areas of the company - from engineering to marketing. No outside consultants are involved. Wiedeking also plans to expand Porsche Engineering Services, which does consultant work for outside firms.'
'We can carry out complete car concepts, from design to engineering for series production,' he said. 'We hired 300 engineers last year, but now we need another 150.
'Currently we are working on 100 different external customer programs.'