Premier Automotive Group Chairman Wolfgang Reitzle is finalizing a product strategy that includes extending Volvo's product range and bringing Lincoln models to Europe.
At press events in North America and Europe, Premier revealed:
Lincoln will invade Europe with more than just the LS luxury sedan.
Volvo plans to build a hybrid sport-utility in spite of parent Ford Motor Co.'s plans to buy Land Rover and add it to Premier.
Volvo plans an all-new small car.
Reitzle wants to clarify Lincoln's 'American Luxury' theme and give Lincoln the kind of allure that made Harley-Davidson a success.
Premier, the luxury group of Ford Motor Co., agreed to buy Land Rover from BMW last month. Including Land Rover, Premier's brands Lincoln, Aston Martin, Jaguar and Volvo sold 860,700 vehicles in 1999.
Volvo is studying concepts of a high-riding vehicle with a 'cab-forward look' that would differ from standard SUVs. It would hold true to Volvo values such as safety, said Peter Horbury, Volvo's chief stylist.
Volvo also is also considering building a car smaller than the current S40 and V40 sedan and wagon.
Lincoln only sells a small number of vehicles outside North America. Now, Lincoln will expand beyond North America, Reitzle said in an interview in Gothenburg, Sweden.
'Lincoln, in the long term, will be a global brand,' he said. 'But we don't want to rush it.'
Jim Rogers, a marketing executive at Lincoln Mercury, said: 'We intend to compete with the Europeans on the European battlefield.'