Porsche has flown high above the grinding price and cost competition of the mass market.
The elite sports car maker has benefited from the strong US and European luxury markets and a weak euro. Porsche's strong brand, well thought-out model policy and highly respected management team have delivered steady growth in sales and profits.
In the first half of its 1999-2000 financial year (six months to 31st January), group sales were up 14 percent, pretax profit up 15.1 percent, and unit sales up 12.4 percent. In the full year sales are expected to reach 46,000 units, and profitability will remain strong despite heavy investment.
Full order books for the latest Porsche 911 turbo show that the magic of the brand has been well maintained and the range-extending SUV due in 2002 is expected to further stretch the its appeal, as well as demonstrate further radical improvements to Porsche's innovative approach to low volume assembly.