Few seem to believe that BMW actually plans to sell Rover to Alchemy Partners, a British venture capital fund. Besides the rival bid led by former Rover boss John Towers, there are rumors that Volkswagen or Ford or some other legitimate carmaker might buy the remnants of Rover.
Whatever happens must happen fast, or else the Rover 75 and 25/45 will disappear forever. The Rover products can't survive under these circumstances. And without them the future is bleak for dealers and suppliers.
If BMW really has another buyer in mind, it ought to be open about it. If Alchemy isn't serious about reviving Rover, it should say so. So far, BMW says it has no other offers and Alchemy says it is dead serious.
The 75 and 25/45 may deserve to die, but they also deserve a fighting chance. The 75 hasn't flopped because it is uncompetitive. Any car, no matter how good, would have had trouble getting traction in the market with all the turmoil and rumor and doubt surrounding the future of Rover.
Should the 75 be put out of its misery, with production halted for good? That doesn't seem right. But there may be no other choice unless Rover's future is made clear immediately to dealers, suppliers and especially consumers.