FRANKFURT - Parlour Wood (London) has been appointed the lead agency for Visteon Aftermarket Operations' European advertising and marketing communications.
The one-year, multi-million euro contract came into effect March 1 and includes an extension option.
'Visteon is one of the most important, most interesting new customers in the Parlour Wood Group's 30-year history,' said Martin Thompson, director of the Parlour Wood Group.
Thompson said Visteon is a brand 'that is already growing fast. Its 'See the possibilities' slogan is spot on. We're pleased we can be part of their vision.'
Visteon Europe's vehicle parts and accessories unit, located near here at Moerfelden-Walldorf, develops, manufactures and sells components and systems for the European parts and accessories market. Its core products are air conditioning systems, multimedia and navigation systems and mechanical components.
Erik Lundtoft, director of Visteon European Aftermarket operations, said: 'Parlour Wood will communicate our competency in the field of parts and accessories to our customers, at the various stages of the distribution process, in a range of ways.'