GM was first to offer TrafficMaster as standard in the UK - on the Vauxhall Vectra.
TrafficMaster UK will expand its in-car traffic information business across Europe by 2002. The first continental operation, TrafficMaster GmbH, has been set up in Germany. It is a joint venture between TrafficMaster and Motorola.
TrafficMaster was founded in Milton Keynes, England, 11 years ago by Chief Executive David Martell. In the fleet-dominated UK market, the TrafficMaster system is offered both as an aftermarket package and as part of the original specification on some new cars.
Nearly 13,000km of the German autobahn network has already been covered with bridge-mounted sensors that supply TrafficMaster with up-to-the-minute information.
'We want to spread the coverage in Europe, just like we have done in the UK,' said Martell.
Several technologies will be available to motorists. The TrafficMaster system is expected to be popular with European fleets but future investment will center on cooperation with vehicle manufacturers.
In addition to the network of sensors, TrafficMaster relies on high-mileage fleet cars fitted with transmitters to create another 'virtual network' of points providing the control center with additional information about traffic conditions.
A traffic monitoring system has been in place around main German routes for some years but Martell said its scope is limited. 'We intend to supply the German motorist with high-quality, accurate and timely information about the road, to improve the quality of their journey,' he said.
Martell sees increasing use of standard-fit traffic systems - and the ultimate aim is to provide the motorist with navigation and traffic information combined. This is currently an option on the Jaguar S-type.