MCC shortlists Smart agencies
RENNINGEN/BERLIN - DaimlerChrysler-owned Micro Compact Car has shortlisted four agencies to handle a campaign for a new project.
Future Smart products are expected to include a roadster and a four-seat minicar. Agencies include Weber, Hodel, Schmid, Zurich, the incumbent agency for the existing two-seat Smart; Springer & Jacoby, Hamburg, which handles Mercedes-Benz; Scholz & Friends, Berlin, which handles Mercedes-Benz trucks; and the BBDO Worldwide-owned KNSK, Slagman, Hamburg. Agency sources say the winner of the assignment could take over the entire Smart car business. In Germany, MCC spent DM47.5 million (A24 million) on advertising last year.
Renault to unify European accounts
PARIS - Renault is inviting agencies to pitch for a consolidated media buying account in Europe for its passenger cars and light commercial vehicles. Currently, Renault works with Optimedia, the media buying arm of Publicis, in France, Germany, Italy, the UK, Belgium, Austria, Switzerland, Poland, Hungary and the Czech Republic; with Zenith Media in Spain; Interpublic Group of Cos. InitiativeMedia in Portugal and Holland; Publicis in Slovakia; and with Luna in Slovenia. A final decision is expected by the autumn.
BMW set for bike launch in Russia
MOSCOW - BMW Russland Trading has appointed Moscow-based advertising agency Ravi/Video International to handle the launch of its BMW motorbikes in Russia. The initial campaign will focus on outdoor media in Moscow.
BMW is targeting the estimated 15,000 to 17,000 men who, according to local research, are considering buying brand new motorbikes. Currently, BMW bikes have only been sold on an ad hoc basis. The 4,000 BMW models registered in the country include motorbikes dating back to World War Two.
Honda launches HR-V e-mail ad
EDINBURGH, Scotland - Honda has turned to a Scottish Internet firm to promote its HR-V sport-utility with a series of e-mail shorts. The project features a series of quirky films lasting between 10-15 seconds. The films, made by the Leith Agency in Edinburgh, are also being adapted for TV and cinema. They can viewed or downloaded for use as e-mails at the site www.hondajoymachine.com.
All stories courtesy of Advertising Age