Speaker: Claude Satinet
Title: CEO, Automobiles
Theme: Expanding Citroen's global presence
Citroen sold over a million vehicles worldwide last year, but must do better in key markets such as Germany, South America's Mercosur trading region, central Europe and China, said CEO Claude Satinet.
Satinet said the brand will benefit from a 'broader vehicle range,' including the C3 small car due in 2002 and the C6 premium model due in 2003-2004.
Citroen also will launch the C5 in October 2000 as a replacement for both the Xantia and XM models.
Satinet's main concern is Germany, where Citroen's dealer network has been reduced from 340 to 300 dealers. The target is to double Citroen's current sales level to reach 100,000 units by 2005. Two models, the Xsara Picasso compact minivan and the C5, are key to that strategy, said Satinet.
Increasing sales in Germany will help to strengthen Citroen's market share in western Europe. Satinet is not satisfied with Citroen's current 5.1 percent market share for passenger cars.
'It's not enough, we have to do more,' he said.
Satinet has ambitious plans for South America's Mercosur trading region. In the two main territories, Brazil and Argentina, he wants Citroen to achieve sales of 60,000 and 18,000 respectively by 2005. Citroen currently sells 10,000 units annually in these two countries.
Citroen plans to have 90 dealers in Brazil and 50 in Argentina by 2005. PSA will start to build the Picasso at its Brazilian plant near Rio de Janeiro late 2000.
In central Europe, including Poland, the Czech Republic, Slovakia, Hungary, Slovenia and Croatia, the objective is for Citroen to go from 32,000 units in 1999 to 50,000 by 2004.