Speaker: Juan Jose Diaz Ruiz
Title: Executive vice president, Toyota Motor Europe Marketing and Engineering
Theme: Toyota will remain independent and continue to grow globally
Toyota Motor Corp. will look for more collaborative ventures but is not interested in acquiring or merging with another carmaker, said Juan Jose Diaz Ruiz, executive vice president for sales and marketing for Toyota in Europe.
'Our key strategy is geared to widening cooperation and collaboration with other groups,' he said.
Diaz Ruiz cited joint projects with General Motors to build cars in the USA, and the development of recycling, navigation and information technologies with Volkswagen group in Europe.
'In all these cases, each company retains its independence and identity while technical know-how and scale efficiencies can be shared for the common benefit,' he said. 'For Toyota, this is the way for the future.'
Diaz Ruiz criticized the acquisition and merger frenzy of the world's automotive industry.
'It is a lot easier to organize a wedding party than make the marriage work,' he said. 'The problem comes when you have to share the toothpaste.'
Diaz Ruiz said Toyota would plan globally but act locally. 'You could say we have a 'glocal' policy,' he said. 'In Japan, they call it 'genchi-gembutzu.''
Diaz Ruiz said Toyota's European sales have increased by 60 percent in the past two-and-a-half years, making it the fastest-growing major brand in Europe.
He said: 'We are now leaving behind some old competitors and overtaking some new ones.'