DaimlerChrysler AG has begun folding Mercedes- and Chrysler-brand parts activities worldwide into a single operation, one of the first such operational mergers since Daimler-Benz merged with Chrysler Corp. two years ago.
In Europe and the rest of the world outside the USA, Mercedes will handle Chrysler's small but growing parts business. In the USA, the Mopar Parts division will stock Mercedes parts in joint depots and deliver them to Mercedes dealers.
The old Mercedes-Benz and Chrysler divisions in Europe will remain less integrated than other newly merged brands such as Renault and Nissan. Mercedes-Benz and Chrysler will retain their own vehicle platforms and dealer networks - although national offices for some backroom operations are being brought together.
The move to fold parts distribution for both brands together will help DaimlerChrysler show investors that real efficiencies can be gained from the Daimler-Benz/Chrysler Corp. merger - particularly in the USA.
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