The renewal of Seat's model range will be complete next month when the new Arosa mini is unveiled at the Paris auto show.
'Seat's rejuvenation process began in 1998 with the launch of the new Toledo,' said Carel Lammers, product manager for the Spanish manufacturer. 'With the Arosa, we will have a completely new range of cars.'
Seat's new-model lineup is characterized by sportier, more recognizable designs.
Seat's European sales are expected to increase from 480,000 to 520,000 units this year.
'The improved brand identity is beginning to pay off,' said Lammers. 'On the new Arosa we will introduce more original Seat design themes that express the brand's Mediterranean image.'
Seat's future model strategy will separate the brand further from its VW parent.
'We are working with greater freedom within the VW group's platform strategy,' said Lammers. 'For example, we can change the wheelbase and main structural points, if needed.'
Lammers confirmed that Seat is considering other models to extend its range. These could include a Toledo station wagon and a minivan smaller than the full-size Alhambra.
Early next year, a further evolution of the Seat Salsa concept will be presented to the public -probably at the Geneva auto show.
Meanwhile, Seat has just launched a revised version of its Alhambra minivan. A restyled front-end gives the new model more character, says Seat.
Seat expects to sell 27,000 Alhambras in 2000, against 25,000 last year.