LONDON - Honda Motor Europe has awarded the E45 million launch of its next-generation Civic to Scottish independent Leith Agency, Edinburgh.
The appointment follows a three-way pitch including Honda UK's lead advertising agency CDP and Germany-based Japanese agency Hakuhodo, which handles Honda Motor Europe North region.
The Leith Agency could not confirm the appointment. The Japanese carmaker was not available for comment.
The Civic business comes just two months after Honda chose the Scottish independent as the lead agency on its estimated E50 million southern Europe advertising account, covering France, Italy and Spain.